Character is key, and it is up to parents to model ethical behavior, and expressly teach it to their children.
Lesson Plan Bank for K-12:
JOSEPHSON INSTITUTE Center for Youth Ethics
Character in a Box printable material for adults:
BBB CHARACTER LEADERSHIP COURSE
10 Tips for Raising Children of Character:
Values, Ethics, and Character, an article, with forms and lists:
THE USAA EDUCATIONAL FOUNDATION: